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Clean That List!

Created: 2005
For: Diversified Direct, Fullerton, California
Purpose: Newsletter illustration

Diversified Direct, a direct mail advertising company, contacted me through the freelancing site Guru.com to create a cartoon for their newsletter to stress the importance of periodically updating direct mailing lists, or "cleaning" lists as the practice is called. They wanted a janitor with a mop to illustrate the point in a humorous way.

This drawing was created in black ink, after faxing and emailing bitmap and pencil drafts to my contact at the company.